Using a GIF in the email has come up across every bit a great way for marketers to tell their story in a more visually engaging mode for their brands and products.

It can be called one of the best practices for email marketing as it makes your email interesting, actually work on to improve its tone, and appoint any reader in first glance.

Employing such an effective strategy, your prospects immediately connects with the content, that every email is properly personalized including the proper name of the prospect, and is totally related to the event and their previous buy data patterns that comes forth.

gif email eg1

source: GIF-finder

GIFs in emails have opened a new route for email marketers for their brands and products to plant a human relationship via storytelling in a brusque, crisp, and visually enriched way of a great marketing automation campaign thought. After all, marketing is now customer-centric and emails are starting time based on the sense of beliefs information.

GIF: The Etymology

GIF in general stands for Graphics Interchange Format. It is a powerful and useful bitmap image format. It is simply an paradigm file like the PNG and JPG files. Today, these animations vary big from scene cuts to slideshow style animation which features multiple still frames from different images with the first frame every bit a thumbnail.

GIFs work rapidly to display a series of images that produce and display a sense of another illusion of motion imagery. Usually, these images are compressed with the Lempel–Ziv–Welch (LZW) data compression technique which is used to reduce the file size without degrading the visual quality.

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Animated GIF Emails in Marketing Campaigns-shows-NASA-GIF, marketing campaigns and email

GIF Emails – Does that Work?

The of import reason why animated GIF emails have get popular and big is not that they are fun to look at, nope! It is popular because brands at present accept a better way to showcase the functionalities of their products or explain their important services to their email clients. For instance, this GIF email from Father's Day had hit the bull's eye.

clever Animated GIF Emails-gif, marketing campaigns b2b for clients and audience that subscribe

Pros and Cons of Animated GIFs

Animated GIFs element in marketing automation campaigns has many advantages and a few disadvantages.

· Loads faster: GIF blitheness loads much more than speedily than other forms of animations. However, adding too many gif animations can make your e-mail load slowly, and your subscribers may lose their interest.

·  Better customer engagement : Customer involvement levels are a lot more with adding creative gif animation constituents away in your emails and blogs. For case, the email design template of LOFT which shows watermelon seeds that come down as rain and reveal the keyword "Sale" had been efficient in being more than visible to the subscribers or a reader and had generated large-scale involvement. Information technology also increases organic traffic to your website high. Don't forget SEO analysis & modern creative emails are great companions for your marketing automation strategy.

· Amuses the audience: GIF animations entertain the audiences and keep the customers engaged.

·   Animated GIFs are i of the best electronic mail marketing campaigns which make up to a point in explaining the concept or point.

·   Using GIF tin draw attention and may increase click-through rates for your CTA and other linked components in the torso of your newsletter and promotional emails.

·   GIF animations support greater transparency when employed in emails. Email campaigns with GIF animations give better results equally they are more than attractive and enchanting. Yous can also use an online dashboard to track the same.

Creating an Animated GIF

One of the easiest means is to use the GIF maker within the Aritic PinPoint email blueprint-builder.

Aritic PinPoint lets you create GIFs for your email automation campaigns right inside the e-mail entrada studio. The new GIF architect is an easy drag-and-drop GIF cake that y'all can just drop into the template.

make clever GIFs using GIF maker in aritic pinpoint email for your clients and those who subscribe, no coding required
Aritic GIF maker

A nice GIFs inserted in your e-mail design templates does not disrupt the template pattern. Information technology, in fact, enhances your content in major ways. You can measure out the length and size of your GIF then that email loading is non hampered. You tin can also focus to monitor or testing the number of frames and the nice resolution of your GIF.

How to use GIF Generator inside Aritic PinPoint?

Login to your Aritic PinPoint Dashboard, get toCampaigns > Email Campaigns > Create new email entrada.

create new email campaigns that stand tall, use GIF animate to surprise the viewers
create email themes that stand tall, use GIF animate, surprise the audience

At present select a perfect theme. For demonstration purposes, we have selected a pre-designed theme instead – Skyline here. After selecting a theme, open the email blueprint studio.Hither y'all would find the GIF generator block. Drag and drop it as shown in the GIF higher up. Once yous take dropped the GIF Generator block, you lot will look over an selection instead to edit the GIF. Tap on the edit symbol.

learn about GIF generator Settings example Aritic, shows its use first frame

Inside Aritic PinPoint, you can make perfect animated GIFs from an existing video. You need to mention the fundamental start and cease time within the video so that the GIF generator can crop that lilliputian frame portion of the video and use it every bit a kind of GIF format. You will really need to mention the padding details on all iv sides for a smooth GIF experience.

learn about including GIF settings first frame and gif support example to help you create animated gif in email to ooze up your email design
GIF settings

If yous want to create a GIF first and insert it every bit an prototype in your e-mail template, then you tin can take a look at the below steps and resources to get started.

There'southward a host of tools and websites that assistance in creating animated GIFs for emails, blogs, etc. Below, nosotros will go over a few tools, websites, and a detailed step-by-step process for creating an animated GIF.

External Tools to Use

A few of the best tools that yous can cheque out are:

Photoscape

using animated gifs emails-photoscape screenshot imagery, choose marketing campaigns benefits delivered across devices

Photoscape is technically a free multi-purpose photo editor. It comprises a photograph editor, GIF animator, color picker, splitter, paradigm converter, screen capture, photograph layout, and other tools. Its functionalities include the viewer, rename, raw converter, editor, screen capture, etc. You can use the Blithe GIFs characteristic of Photoscape to create your animated GIFs. However, this will still undoubtedly increase the GIF file size.

Microsoft GIF Animator

Microsoft GIF Animator is an entirely free software that tin be used to create blithe GIFs files. With this software, you can hands drag and drib multiple GIF files to create an animated GIF. Y'all can fix up the duration of each frame and also re- order them, creating transparency and a horizontal loop.

XylemStudio'southward Animate Gif

XylemStudio'due south AnimateGif is ane of the best software that helps in creating very uncomplicated gif animations. The user interface is seamless, courtesy the drag and drop characteristic. It is very easy to balance gear up loop, output gif quality, and frame delay fourth dimension.

GifApp

using an animated gif images media employing giffapp resources, for your next marketing campaigns engagement

GifApp is a free mobile app which is supported past the Sourceforge projection. It is one of the all-time GIF animation makers. You tin quickly add multiple images to your frames and fix similar and different timings for each frame in seconds.

Websites For Animated GIFs

Various online services are available which let users to make animated GIFs past uploading images from their figurer or by linking them from the internet.

GIFS.COM

gifs.com-logo, marketing campaigns benefits that matter

GIFs.com helps you create GIF animations. All you lot need to do is just paste the URL for the video that y'all would like to use for your GIF. This website supports YouTube, Vine, and Instagram. The users tin upload their personal video files also.

Giphy:

Giphy-logo, marketing-campaigns- delivery

Giphy has been the default search engine for use of GIFs for an extended period. Information technology has a GIF Maker that helps you lot simultaneously create and share your GIF creations. Giphy is very easy to utilise.

Picasion:

Picasion-logo

Yous tin utilize Picasion to create GIFs, merely it only allows a limited number of uploads. You have to select every prototype separately. Utilizing GIFs produced without watermarks; also gives full control over file privacy.

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Inserting an Blithe GIF in Emails

Adding a GIF animation is similar to inserting static images into emails. Below are the steps to add GIF animation in a personal email.

· Pace ane: Create the animated GIFs that y'all want to apply in your electronic mail workflow. Take permission beforehand to download and apply any blithe GIF that you locate online and are interested in.

· Footstep ii: Save the animated GIF that y'all want to utilise on your local network or your hard drive. Give the file a name

· Stride 3: Click on the space where you desire to paste the prototype in the email message. Next, utilise the "Insert" option on your email client. Employ the "Insert Prototype" icon or the "Insert link" in your email workflow pattern menu.

· Stride 4: Select the blithe GIF file from your local network or hard bulldoze. Click "OK" after yous have selected your file. Verify the animated GIF.

· Footstep 5: Test if the procedure was right and the GIF animation clip chosen, and and so message yourself to bank check that the GIF appears in the email workflow yous receive before y'all transport information technology to the recipient.

Ways to insert GIF emails designed for mass marketing emails:

· STEP 1: Create or buy the blithe GIF that you wish to utilise in your email marketing campaign. Get the rights for distributing the paradigm in marketing materials, in instance you have purchased the paradigm online.

· STEP ii: Upload the GIF to your server. Save the GIF to your hard drive and store the images for your e-mail marketing campaigns. Annotation the full URL for the moving-picture show which you have hosted on the webserver.

· STEP 3: Insert the source lawmaking of the GIF animation in the HTML version of your e-mail marketing message. To refer to the total URL for the hosted paradigm, use the "img src" HTML code.

· Stride 4: Make sure to test your full HTML and text versions of your e-mail marketing entrada beforehand. Verify the GIF animation functions correctly in your test HTML bulletin earlier you send the e-mail entrada to your subscribers.

Tips for inserting Blithe GIF in Email Templates

·   The animated GIF should non be larger than 40 kb in size. Keep the size of the GIF small. Maintain the number of frames used in GIF animations minimum.

·   Adjust the colors employed in utilizing GIFs; this keeps the file size of an animated GIF minor.

·   Use GIFs that are merely 15 to 20 seconds long.

·   Consider the content of the animated GIF before uploading the emails.

·   Test the animated GIF yourself before uploading information technology.

·   Endeavour to increase the number of cycles in the animated GIF.

·   Proceed the animated GIF more than relevant and avoid random flashing.

·   Never overuse GIFs in e-mail workflow design. Your readers may go annoyed, get overwhelmed, and lose interest.·   Make certain to salve the animated GIF without metadata.

Create Responsive GIF Emails

Many email marketers are more concerned nigh making their electronic mail templates mobile responsive. Now that using GIFs has become a bully fashion of engaging with users, many brands nevertheless need GIFs that are jail cell phone compatible.

Animated GIF Emails post idea in Marketing-mobile-app-user-retention, marketing- campaigns -effects that might work away wonders to fetch across attention

According to the latest research report from Criterio, mobile apps have managed to facilitate twice the corporeality of new user retention. It has been seen that compared to mobile browsers, mobile apps have fared well. In Q2 2015, the mobile app's share of transactions was at 47% which grew to 54% in Q2 2016. Consequently, the proportion of browsers barbarous from 53% (Q2 2015) to 46% (Q2 2016).

Below are a few impressive email marketing campaigns that used GIFs in the best possible ways:

The launch of New Book by Brit+Co

Book-launch-brit-plus-co-gif-with-right-color-combination-published, marketing campaigns engagement for every kind of customer without any fallback end

Brit+Co announced the launch of their new book by placing a GIF of the volume in the e-mail. The potential buyers got a preview of what the book has got to offer.

Winter Wears from American Eagle Outfitters

social media oriented Animated GIF Emails example from collection, marketing campaigns revenue comes as future prospect

Winter flavor ways colorful knitted wearing apparel. Thanks to the increasing popularity of online shopping, this email campaign announcing the arrival of winter wear was irresistible.

The Non-Literal GIF from Anthropologie

Fresh-cut-anthropologie, marketing campaign landing page bright with colors

This electronic mail campaign stands out specifically for their concept. Apparently, yous meet letters falling like raindrops. You cannot help but go on looking at the analogy, just to realize the bulletin "Fresh Cuts" falling repeatedly.

To add a GIF in Outlook:

·   Select "New E-mail" from the ribbon.

·   Put the address on.

·   Click the "Insert" tab, and click "Pictures" on the ribbon.

·   If the blithe GIF is online, then click on "Online Pictures.

·   Select the file, so click "Insert."·   Information technology would insert the file into your email message.

Challenges of Using GIFs in Emails

No tendency is devoid of its cons. GIFs used in emails for your subscriber is not an exception. It is true that the popularity of Animated GIF emails is like increasing pretty fast. However, email marketers must exist cautious of non overdoing it.

GIFs are surely very winsome but then at that place is a particular set of users in electronic mail clients or subscriber list who like to prefers plain text used in emails. We call them the "readers." Then if you are overdoing the GIF in every email campaign of yours, it tin bear on negatively to your sending reputation.

Future of GIFs in Email Marketing

Use GIFs as they are hither to stay. E-mail marketers are constantly analyzing the impacts and results of utilizing GIFs in emails.

·   Consumers are shifting to mobiles-> marketers are focusing on mobile-responsive electronic mail templates for e-mail clients in email marketing.

·   Utilise GIFs because that will rule the hereafter of e-mail marketing. According to The Future of Email Marketing from emailMonday: Optimizing emails for great visuals and using emojis strategically volition appeal to an age group of email clients that increasingly relies on visuals to communicate using email marketing.

⭐ How do I email GIFs?

Animated GIFs add together sense of humor and ways levity to your electronic mail newsletters, and it is gaining popularity in the workplace. Gmail has simplified the GIFs insertion into the body of an email past dragging and dropping it from your desktop into the compose window.

⭐ How do I gear up Giphy in Outlook?

Steps to add a GIF in Outlook:
a) Use Giphy.com to search a GIF for emails
b) Cull "Save Moving-picture show As" with the right button of your mouse
c) Give a proper noun to the file and save information technology

⭐ Can I put a GIF in my electronic mail signature?

You tin add GIFs of your liking in the signatures section beneath to create or modify signatures for messages.

⭐ What does GIF mean?

Short for Graphics Interchange Format, a GIF is a minor file that usually contains one epitome. It is used to show an epitome or animation on a website or forum. You can make any static prototype into a GIF by converting information technology into GIF format and calculation relevant tags.

⭐ Does a GIF work in an electronic mail?

GIFs take been a thing since the 1990s, merely in the past few years, they've made a return in popularity. However, because of their quirky characteristics and animation capabilities, many people wonder if a GIF works in an email. The short answer is yeah. The longer reply is information technology depends on how you use it.

⭐ Do emails with GIFs go to spam?

There are some email server administrators that marking GIFs in email as spam and ready it to be flagged higher than the usual text-only emails. The reason being that most spam emails tend to contain GIFs that lead to frivolous websites. So you're at the risk of landing in the spam folder! However, if you better e-mail reputation, you lot might exist at a growing game.

⭐ Tin can you use GIFs in emails?

GIFs are animated image files that accept exploded in popularity over the last few years. While they are primarily used for entertainment purposes on websites like Tumblr and Reddit, GIFs can also be an exciting manner to incorporate visuals into your emails.

⭐ Do GIFs play in emails?

GIFs are not equally popular as they once were, but they can still be an fantabulous tool for email marketing campaigns. They provide a fun and interactive way to engage your audience and requite them the kind of specific information that they want at dissimilar stages in the buying cycle.

⭐ How do you create a GIF file?

GIF emails are easier to create when you have e-mail marketing tools like Aritic PinPoint. It ensures that your emails are well-optimized for conversions and at the same time, have the look and feel you lot desire to offering to drive more interactions.

⭐ Are GIFs skillful for B2B marketing?

GIF email has shown a huge 49% increase in conversions. As a matter of fact, Dell used GIF emails in 2014 and saw a 109% increase in B2B marketing channel revenue.

 If your target market place is using GIFs in their email correspondence, then why not join the trend?
GIFs are similar any other form of content; they tin can be used to enhance your message or distract from your bulletin, depending on how they're used. The key to creating successful B2B marketing cloth with a GIF is to ensure that the text and the GIF complement each other.

 In fact, GIF emails are all-time utilized when yous are trying to nurture your prospects from the awareness to the conversion phase. Moreover, they are too effective in engaging customers later purchase to heave echo sales and improve customer retention.